WY SBDC webinar: How to Be An Exceptional Salesperson

This is the ideal presentation for salespeople and will demonstrate ways to resolve customer complaints, tag-team sales techniques, the five questions a master salesperson uses, the three things a master salesperson sells, the five traits of a valuable team member and the importance of calculating the lifetime value of a customer. Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales.