Email & Digital Advertising for Your Small Business

You have your website, now what? If you do not have time for much, make sure you join us for this webinar to talk about the key tools you need to keep customers and stay competitive in the post-COVID-19 economy. In this webinar we will discuss the “bare minimum” marketing you need to have an exceptional summer season. Email marketing, Google My Business management, and paid digital ads. Email marketing is still one of the best marketing tools you can use. Don’t have a list? No problem. Not a computer wiz? No problem. Google My Business is how customers (especially tourism customers) will first encounter your business. We will help you grab your GMB and learn how to use it in your marketing. Jennifer (Jenn) Ford has spent over 15 years working with businesses and non-profits to get these organizations on track and profitable.Jenn founded Frederick Mountain Group in 2011 to bring small and mid-sized companies real business development solutions and the expertise to implement those solutions. Her goal is to help you define the challenges facing your business, organize a strategy for tackling those issues in order of priority, and implement so your organization can see results.

WY SBDC webinar: How to Be An Exceptional Salesperson

This is the ideal presentation for salespeople and will demonstrate ways to resolve customer complaints, tag-team sales techniques, the five questions a master salesperson uses, the three things a master salesperson sells, the five traits of a valuable team member and the importance of calculating the lifetime value of a customer. Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales.